From trusted support to timeless style.

Sécra was born in 2018 from a simple idea : that women shouldn’t have to choose between feeling good and looking great.

The story began with Archies Footwear, where a physiotherapist reimagined the flip-flop with real arch support. What started as a simple solution became a globally trusted brand — recognised for comfort that lasts and design that works.

But as the community grew, so did a clear and consistent question : Where is this same support for the rest of my wardrobe?

So the evolution begins.

We launched as “Seihcra” (Archies backwards) — a quiet signal that we were approaching women’s footwear from a different direction. As the vision took shape, the name evolved to Sécra. But the intention remained : we weren’t starting over, we were expanding on the journey.

Redefining supportive footwear.

Sécra carries forward the same foundation, partnering with world-leading manufacturers who share our commitment to thoughtful design and everyday functionality. Each shoe is crafted with Archies’ signature arch support, seamlessly integrated into timeless styles made to last.

We’re not chasing what’s next. We’re creating what endures.

Support without sacrifice.
Style without compromise.

Welcome to Sécra.